We are a team of brand aficionados. We are driven by the zeal to put our clients first. Our team brings together decades of experience, expertise and knowledge nurtured with humility, empathy and perseverance.
Our Team
Founders
Caleb David
Caleb is a practiced planner and strategist who has developed a distinguished talent for servicing clients and projects, converting prospects into effective businesses, retaining clients and building teams. He has worked in India’s leading PR firms, including Perfect Relations, Vaishnavi Corporate Communications, Eulogy PR and Ketchum Sampark.
During his more than two decades in career and business, he has serviced and continues to serve marquee clients like Castrol, J K Tyre, Godrej, Titan, Ashok Leyland, Tata Coffee, Tata Motors, Himalaya Drug Company, ITC Foods, ITC Infotech, Biocon, Sun Pharma, Nuance Communications, Embassy Group, Hiranandani, Sakra World Hospital, BR Life, KEF Infra, Katerra, CMR University, etc.
He believes in being a good Christian, an optimist and dreamer. He is passionate about music, food, travelling and books. When not working, he likes to sleep, watch interesting content online, listen to music, read or visit friends. Apart from work, he is passionate about social impact projects.
Joshua David
Joshua has developed advanced skills in editorial management and quality control, market intelligence, analysis and reporting, research and content development and project management. Starting as an intern at the Indian Institute of Science (IISc) in 1997, he has over the years, worked with the St John’s National Academy of Health Sciences in Bengaluru and UK market research firm Datamonitor at Hyderabad.
During his more than two decades in career and business, he has collaborated with the Centre for Ecological Sciences at the IISc, UGC-NAAC, Species Survival Commission of IUCN, Wildlife Trust Alliance (now Ecohealth Alliance) of New York and Oxford University Press – New York, and has attended international conferences in Cambodia, Malaysia, USA, Brazil and Singapore.
After office, Joshua spends the entire time with his family, playing music, watching inspirational movies online and cooking his favorite dish – biriyani! He is passionate about music, sustainability, reading books and cooking. He believes in being a good Christian, honest, patient and caring.