CMR University, a Bengaluru-based educational conglomerate comprising K-12 schools, undergraduate, postgraduate and PhD programmes in engineering, law, management, education, architecture, journalism, biosciences, business administration, psychology, and research, wanted a robust communications campaign to highlight the achievements of its student community, increase its brand visibility and student reach.
Challenge
Strategy
Perez rolled out a robust communication strategy over 3+ years, which included corporate and leadership profiling in print, digital and electronic media channels across India to position CMR as one of the leading institutions in the country. Timely updates on the many CMR institutions were shared with the media. Defined engagements included interviews and press releases showcasing projects, student achievements, results, whitepapers on trends in education in India, key announcements and launches, etc. A systematic roadmap was drawn up to review the progress and deliverables. Key activities that were explored for media coverage included the new campus inauguration by the Vice President of India; TEDx events, fests and competitions for students; CSR activities like awareness drives, walkathons and eco-drives; convocations and graduations; student projects and achievements including ground breaking research; academic collaborations; and corporate and leadership interviews.
Impact
Over the course of the three year campaign, Perez developed long-term relations with key media to emphasize the unique projects carried out by the university to ensure the activities garnered enough attention in the media space. Besides media coverage, the regular interactions established CMR as a trustworthy educational institution across Karnataka, India, SE Asian and GCC countries to attract students and admissions. A total of 1099 coverage was achieved across mainlines, vernacular media, online and electronic channels.
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