Sakra World Hospital, a joint venture between Secom Hospitals and Toyota Tsusho (Japan), is India’s first hospital to receive 100% foreign direct investment. Built on Japanese technology and Indian clinical expertise, it delivers world-class care through 12 integrated modular operating theatres, strategically located in Bangalore’s IT Corridor.
Challenges:
Sakra’s FDI background created a perception of being premium and inaccessible for all. The mandate was to shift the narrative to clinical outcomes and the tangible value of Japanese-Indian healthcare collaboration.
Strategy:
A phased 360-degree programme, specialist bylines, press meets, clinical success stories, and features across health, trade, and lifestyle media, positioned Sakra as a healthcare innovator, consistently highlighting the synergy between Japanese precision and Indian clinical expertise.
7844+
Pan India Coverage
6.5x growth in coverages
Media Impact
Publications:
Key Outcomes:
Consistent year-on-year performance growth. Sustained storytelling shifted Sakra’s brand perception from premium provider to trusted, innovation-led healthcare destination.