The brief was to create a Pan-India image for Embassy through strategic press and media interventions, making Embassy the Go-To brand for everything on real estate in India.
Challenges:
In this Real Estate PR Case Study, a select few real estate players dominated the market with pan-India presence. Repositioning Embassy as a national brand demanded a fresh brand narrative.
Strategy:
We positioned Embassy as India’s fastest-growing multi-vertical real estate company. We built Chairman Mr. Jitu Virwani as a visionary, pioneer, and statesman in business. Our effort focused on media visibility and top-of-mind recall across priority markets: Mumbai, Delhi, NCR, Bengaluru, Chennai, Ahmedabad, Pune, and Hyderabad. We ran the campaign for close to four years, combining events, press conferences, press interactions, and press release distribution. Coverage spanned Embassy Corporate, Embassy International Riding School, collaborations, project launches, CSR activities, and awards and recognition.
2765
Pan India Coverage
100
Industry Stories
22
Authored Articles
Pan India coverage across the media for business and corporate stories along with Covid – 19 initiatives, HR stories, and all CSR, Corporate Connect and Community initiatives done during this period.
Highlights include SkyWalk launch at the Embassy Manyata Business Park, Urban Green and Green Rider stories for Embassy Services and launch of Embassy Edge at Springs, Asian Games victory of Fouaad Mirza of EIRS, JP Morgan deal, launch of the co-living brand Olive and 10th Equestrian Premier League.
Key Outcomes:
- MoU with the Bengaluru Metro
- Sword of Honour by British Safety Council
- Millionaire Asia and Hotelier India covers for Jitu Virwani,
- Asian Games victory of Fouaad Mirza of EIRS
Publications:
Forbes (featuring Aditya Virwani | RealtyPlus story on Jitu Virwani | National Geographic | Outlook Traveller)