In this Sakra World Hospital PR Case Study, discover how we shifted public perception from premium and exclusive to trusted and accessible. Sakra World Hospital, a joint venture between Secom Hospitals and Toyota Tsusho (Japan), is India’s first hospital to receive 100% foreign direct investment. Built on Japanese technology and Indian clinical expertise, it delivers world-class care through 12 integrated modular operating theatres, strategically located in Bangalore’s IT Corridor.
Challenges:
Sakra’s FDI background created a perception of being premium and inaccessible for all. The mandate was to shift the narrative to clinical outcomes and the tangible value of Japanese-Indian healthcare collaboration.
Strategy:
A phased 360-degree programme, specialist bylines, press meets, clinical success stories, and features across health, trade, and lifestyle media positioned Sakra as a healthcare innovator, consistently highlighting the synergy between Japanese precision and Indian clinical expertise.
This Sakra World Hospital PR Case Study reflects Perez Consulting’s approach to building trust through sustained, consistent healthcare storytelling.
7844+
Pan India Coverage
6.5x growth in coverages
Media Impact
Publications:
Key Outcomes:
Consistent year-on-year performance growth. Sustained storytelling shifted Sakra’s brand perception from premium provider to trusted, innovation-led healthcare destination.