Building Thought Leadership and Trust for Milann Fertility & Birthing Hospital

Milann Fertility is one of India’s leading and oldest networks of fertility centres, originally established in 1989 as the Bangalore Assisted Conception Centre (BACC). Dr. Kamini A. Rao, a highly acclaimed infertility specialist and Padma Shri recipient, founded Milann. Over its 36-year legacy, Milann has successfully helped more than 124,000 couples achieve parenthood. Headquartered in Bengaluru, Milann provides end-to-end, evidence-based reproductive care. Instead of a one-size-fits-all strategy, it uses personalized treatment protocols.

Challenges:

Position Milann Fertility & Birthing Hospital as one of India’s most trusted fertility and women’s healthcare brands. To achieve this, we focused on enhancing brand reputation, strengthening leadership visibility, educating patients, and supporting business expansion through a strategic earned media programme across Bengaluru and Chandigarh.

 Strategy:

Perez Consulting implemented a thought leadership-driven PR strategy. This positioned Milann as a trusted authority in fertility and women’s healthcare through expert-led content, leadership profiling, compelling patient success stories, and proactive media engagement. By driving conversations around emerging reproductive health topics and securing consistent visibility across national and regional media, we amplified business milestones and expansion initiatives. As a result, the campaign strengthened Milann’s reputation, enhanced stakeholder trust, and reinforced its leadership in fertility care.

This Milann Fertility PR Case Study reflects Perez Consulting’s approach to building trust through consistent, expert-led healthcare storytelling.