In this Katerra Construction PR Case Study, discover how we positioned a technology-driven construction company as a turnaround player in Indian real estate. Katerra is a tech-driven construction company that integrates technology and modular construction for residential and commercial complexes with a track record of completing projects in half the time compared to traditional methods. The client wanted to announce their expansion plans in India and position the company as a turnaround player in the real estate industry.
Strategy:
The plan was to engage the company in relationship-building meetings with senior journalists, organise site visits to the company’s production facilities, hold individual interactions, and issue press announcements.
This Katerra Construction PR Case Study reflects Perez Consulting’s approach to building industry credibility through direct journalist relationships.
249 coverage across mainstream
Pan India Coverage
102 CAT-A publications
Top-Tier Media Coverage
Publications:
Key Outcomes:
Positioned Katerra as a thought leader in top tier events such as NASSCOM, ASSOCHAM, Forbes India, GRI Summit India, ET GBS 2020, created and delivered compelling articles placing key people as thought leaders, and strengthened media relations.