KrazyBee was launched as a new-age lending platform built to solve the credit access gap for college students, enabling them to purchase products online and repay via flexible monthly installments. Its portfolio spans e-commerce financing, two-wheeler loans, semester loans, and cash loans.
Challenges:
Personal lending platforms were new to the market and faced inherent trust deficits. The segment that demanded regulatory scrutiny when targeting students. The communications brief also required building momentum around KrazyBee’s unicorn ambitions and generating buzz around its Series A funding announcement.
Strategy:
Perez Consulting shaped the media narrative to position KrazyBee as an inclusive, student-first financial platform. The programme included exclusive support for the Series A funding announcement, press interviews, the HeadNxt Startup Fest 2018 student outreach campaign, and multi-city press meets covering the length of South India, driving startup stories and category conversations across financial and technology media.
Publications:
Key Outcomes:
Sustained media positioning established KreditBee as a market leader, building the momentum that supported its unicorn milestone and laid the groundwork for its upcoming IPO.