In this Apollo Hospitals PR Case Study, discover how we broke down the narrative of a complex neuro-interventional procedure, making it easy for the public to understand and act on it. Apollo Hospitals successfully completes a rare brain aneurysm endovascular surgery, giving new life to a 56-year-old school admin from Bangalore. The mandate was to build awareness of brain aneurysms, while highlighting the expertise of the specialists and taking the story to the right media outlets.
Challenge:
Break down the narrative around the complex medical procedure, making it simpler for the public to understand and take action.
Strategy:
Perez led a press conference, bringing in India’s leading publications, broadcast, print and digital, to build awareness at a national level. This Apollo Hospitals PR Case Study reflects Perez Consulting’s approach to translating complex medical care into public trust.
Publications:
- Category-A Press – Massive mainline, regional, and online reportage
- TV & vernacular Media – High level awareness among the target audience
Key Outcome:
The approach succeeded in telling a complex medical story to the masses while showcasing Apollo Hospitals’ clinical expertise.