NestAway ventured into the Indian real estate market as a frontrunner in organised residential rental systems. The mandate was to promote its vision of cities without borders and strengthen the brand among homeowners and tenants.
Challenge:
NestAway needed stronger visibility/ presence as a category leader while elevating its business vision and growth story.
Strategy:
Perez led the narrative positioning through consistent media positioning, strengthening relationships with top media houses and securing one-on-one interviews, consistent media placements and speaker opportunities in Category-A publications across cities
Publications:
- Interactions, speaker opportunities and coverages in Cat A
- Stronger Media relations
Key Outcome:
The campaign established NestAway as a recognised new age brand in the urban rental space.