Milann Fertility is one of India’s leading and oldest network of fertility centres, originally established in 1989 as the Bangalore Assisted Conception Centre (BACC). Founded by the highly acclaimed infertility specialist and Padma Shri recipient Dr. Kamini A. Rao, Milann has a 36-year legacy and has successfully helped more than 124,000 couples achieve parenthood. Headquartered in Bengaluru, Milann provides end-to-end, evidence-based reproductive care using personalized treatment protocols rather than a one-size-fits-all strategy.
Challenges:
Position Milann Fertility & Birthing Hospital as one of India’s most trusted fertility and women’s healthcare brands by enhancing brand reputation, strengthening leadership visibility, educating patients, and supporting business expansion through a strategic earned media programme across Bengaluru and Chandigarh.
Strategy:
Perez Consulting implemented a thought leadership-driven PR strategy that positioned Milann as a trusted authority in fertility and women’s healthcare through expert-led content, leadership profiling, compelling patient success stories, and proactive media engagement. By driving conversations around emerging reproductive health topics, securing consistent visibility across national and regional media, and amplifying business milestones and expansion initiatives, the campaign strengthened Milann’s reputation, enhanced stakeholder trust, and reinforced its leadership in fertility care.
748
Earned Media Stories
424
Thought Leadership Articles
160
Clinical Case Studies
53.6 million
Estimated Media Reach