Apollo Hospitals successfully completes a rare brain aneurysm endovascular surgery, giving new life to a 56-year-old school admin from Bangalore. The mandate was to build awareness around brain aneurysm, while highlighting the expertise of the specialists and taking the story to the right media.
Challenge:
Breakdown the narrative around the complex medical procedure, making it simpler for the public to understand and take action.
Strategy:
Perez led a press conference, bringing in India’s leading publications, broadcast, print and digital, to build awareness at a national level.
Publications:
- Category-A Press – Massive mainline, regional, and online reportage
- TV & vernacular Media – High level awareness among the target audience
Key Outcome:
The approach succeeded in telling a complex medical story to the masses while showcasing Apollo Hospitals’ clinical expertise.