Katerra is a tech-driven construction company that integrates technology and modular construction for residential and commercial complexes with a track record of completing projects in half the time compared to traditional methods. The client wanted to announce their expansion plans in India as well as position the company as a turn around player for the real estate industry.
Strategy:
The plan was to engage the company in relationship building meetings with senior journalists, organize site visits to the company’s production facilities, have individual interactions as well as press announcements.
249 coverage across mainstream
Pan India Coverage
102 CAT-A publications
Top-Tier Media Coverage
Publications:
Key Outcomes:
Positioned Katerra as a thought leader in top tier events such as NASSCOM, ASSOCHAM, Forbes India, GRI Summit India, ET GBS 2020, created and delivered compelling articles placing key people as thought leaders, and strengthened media relations.