The goal was to maximize awareness and participation for the Make in India National Seminar organized by XIME by leveraging digital platforms to reach industry professionals, policymakers, and the student community.
Strategy & Execution:
Targeted Social Media Campaign: Focused on LinkedIn and Twitter, where key stakeholders were most active.
Content Optimization: Designed high-engagement posts featuring key speakers, panel discussions, and industry insights.
Influencer & Alumni Engagement: Encouraged XIME alumni and industry leaders to amplify content through shares and mentions.
Paid Promotions & Hashtag Strategy: Boosted posts for wider reach and used event-specific hashtags for consistency.
31,673
Page Reach
64,747
Impressions
1,778
Engagements
Publications:
Key Outcomes:
The impact was achieved in two weeks with LinkedIn & Twitter as the top-performing platforms
Key learning: Campaigns need to be planned at least two months prior to maximize reach and visibility