Establish Kelachandra Coffee as an industry thought leader and reinforce its stature as India’s largest private coffee producer, while significantly strengthening its digital footprint and global visibility.
Challenges:
Despite its scale, legacy, and deep-rooted presence in Indian coffee production, Kelachandra Coffee and the leadership did not have a digital presence. They needed stronger digital authority,industry recognition and visibility in specialty coffee conversations
Strategy:
Position the company’s leadership as industry experts, advocates of sustainable coffee cultivation and champions of innovation, R&D, and value-chain excellence. This included a strategic Linkedin thought leadership plan, structured engagement with media, coffee professionals, and consumers along with industry commentary placements and advisory support on leadership messaging and executive profiling.
119%
LinkedIn Growth
Publications:
Key Outcomes:
Strong emphasis on LinkedIn video storytelling, interactive webinars with coffee professionals and buyers, educational and awareness companies, continued executive-led industry engagement and expansion into global trade conversations and digital roundtables.