The brief was to create a Pan-India image for Embassy through strategic press and media interventions, making Embassy the Go-To brand for everything on real estate in India.
Challenges:
The real estate market was dominated by a select few with pan-India presence. Repositioning Embassy as a brand for the country demanded rethinking the brand narrative.
Strategy:
We positioned Embassy as India’s fastest growing multi-vertical real estate company and the most aspired and respected realty brand and the Chairman Mr. Jitu Virwani as a visionary, a pioneer and a statesman in business. Our effort was to garner more media visibility and top of the mind brand recall across priority markets such as Mumbai, Delhi, NCR, Bengaluru, Chennai, Ahmedabad, Pune and Hyderabad. The sustained campaign was carried out over close to four years through a combination of events, press conferences, press interactions and press release distribution covering Embassy Corporate, Embassy International Riding School, collaborations and project launches, CSR activities, awards and recognition, events, etc.
2765
Pan India Coverage
100
Industry Stories
22
Authored Articles
Pan India coverage across the media for business and corporate stories along with Covid – 19 initiatives, HR stories, and all CSR, Corporate Connect and Community initiatives done during this period.
Highlights include SkyWalk launch at the Embassy Manyata Business Park, Urban Green and Green Rider stories for Embassy Services and launch of Embassy Edge at Springs, Asian Games victory of Fouaad Mirza of EIRS, JP Morgan deal, launch of the co-living brand Olive and 10th Equestrian Premier League.
Key Outcomes:
- MoU with the Bengaluru Metro
- Sword of Honour by British Safety Council
- Millionaire Asia and Hotelier India covers for Jitu Virwani,
- Asian Games victory of Fouaad Mirza of EIRS
Publications:
Forbes (featuring Aditya Virwani | RealtyPlus story on Jitu Virwani | National Geographic | Outlook Traveller)